PollCart Thoughts on List of Powerful Social Commerce Trends: Article on Social Commerce Trends makes us wonder who has been bugging our meetings.
The PollCart Illuminati was sequestered deep in their underground bunker thinking about developments in Social Commerce (trademark pending by PollCart for your convenience). They happened upon an article by a renounced B2B Content Marketer who identified the four most powerful social commerce trends.
A hush went over the room while they called in the black ops guys to check for bugs and listening devices.
It was like she was peering into the PollCart model for Social Commerce that drives customers to buy more and return less when they interact with their friends and family over online purchases. That was a bit windy. We’ll explain further.
Why Social Commerce is so Important
Shayla Price begins her examination with why Social Commerce is so important. It is because shopping is an emotional activity. This is true of the digital world as well as the bricks-and-mortar world. How people feel about what they buy is an extremely important part of why they buy.
This is why PollCart is so effective for online merchants. In the offline world, a group of people can see, feel, touch and discuss a product before purchasing. In the online world, someone can create a wishlist, send a link or discuss an item on Facebook. However, it is a cumbersome process with little interaction and several steps away from actual commerce.
“As online relationships become more personal and shoppers can connect more directly with brands, there’s a big opportunity for smart branding to play a big part in how customers feel about a brand. Whether purchasing physical or digital products, marketers need to realize that shopping is a highly emotional endeavor.”
An Emotional Connection to the Purchase
PollCart lets a consumer create a poll and puts the buying decision into the hands of friends and family who vote. There is now an emotional connection to the purchase tied to the social interaction of the poll. The abandoned shopping cart has itself been abandoned. Returned products are less likely.
That is the power of Social Commerce.
Ms. Price’s article goes into more detail, and we will touch on additional points in a future blog post. Stay tuned. You know you want to.