A lot of internet business models suggest finding ways to charge other people for something they can already do for free. PollCart’s value add is in its integration with checkout.
We love to talk about checkout. Get email updates to continue the conversation about maximizing checkout, increasing sales and solving other common e-commerce dilemmas.
Why involve yourself in checkout?
When your friend or family member polls you on the decision to buy a Google Home voice-activated speaker powered by the Google Assistant, your opinion matters. This purchase rests on your ability to research the brand and product and literally vote on whether or not the sale goes through. You aren’t participating in a meaningless opinion poll, and that’s why you care enough to find out more about Google Home and [gasp] maybe even buy one too!
Why not just send a successful poll recipient a link to buy the item?
Investors and advisors to PollCart have advised us to find ways to charge individuals to text their friends and get their thoughts on something. That’s already free. We charge retailers a reasonable commission so that the impulse buyer can buy NOW and not abandon their cart in favor of free opinion gathering tools already abundant and free.
In a Shopify article about cart abandonment, Shopify recently quoted the Baymard Institute, a web research company in the UK, saying, “67.45% of online shopping carts are abandoned.” PollCart buyers visit and buy during their first visit, and their friends seriously research and consider your product, too.
Because the purchase that wouldn’t have happened otherwise depends on their feedback.
PollCart isn’t bullsmart marketing. It’s not a gimmick. It’s a real connection to the buying process and an invitation to participate coming directly from someone you know and care about. Not spam. Not inconsequential. Legit.
Shopify owners can install our app today with a free 30-day trial. My phone number is 469-387-6294 and I would love to help you install it. We’re e-commerce experts by the way.
That’s why PollCart is integrated into checkout. We call it Checkout 3.0, and you should, too.