Investors, marketers and salesmen we’ve interviewed for PollCart have an important question for me: What problem does PollCart solve? We’ve identified a few, abandoned carts, customer referrals and purchase accountability, but my favorite part of PollCart is it’s novelty of surprise and delight.
So the question that follows is typically, “What problem does surprise and delight solve?”
Which is a difficult question to answer. Our last app, 12Bar took a musical task typically performed with a sharpie and paper onto the iPad, allowing organization, searchability and on-the-fly capabilities unavailable to the Sharpiest. But it was primarily a solution to the age old issue: Musicians just want to have fun.
Which was not a business problem.
So I started asking questions. I know what problem clothing solves, but what problem does height-of-fashion designer clothing solve?
I realize people need something to do, but what problem do the Dallas Cowboys, Mavericks, Stars and Texas Rangers solve? What problem do The Old 97’s, Toadies and Reverend Horton Heat solve? Folks need sports. Folks need to rock. Are these business problems?
In his article, “Building customer loyalty with surprise-and-delight marketing,” Ernan Ronan answers the surprise and delight question quite simply.
“Brands can build a greater connection to customers on an emotional level…If implemented successfully, brands can realize increased customer engagement, reduced churn, and greater ROI.”
Simplified, the problem is that customers don’t feel connected to brands on an emotional level and the solution is providing a surprising and delightfully fun experience. The business problems listed include:
- Customer Engagement
- Return on Investment
PollCart surprises and delights its users bringing a sense of danger and adventure to shopping, involving their favorite people. And our favorite people love to decide our luxury retail fate. PollCart users buy, share and keep more than traditional e-commerce buyers and that my friend is both surprising and delightful.
We didn’t invent PollCart to solve the intense business problems it solves, but we fell in love with it because it does solve those problems and is fun as a slip and slide on one of those days where it’s sunny and rainy at the same time. Apparently being that fun solves a business problem. Or 3.
Rich Williams, MBA is the CEO of PollCart, a forward-thinking new platform that turns shopping into an authentic social experience. Our users can easily get to know the consumer opinions of friends and loved ones, even before they actually decide to make a purchase. With PollCart, you can share your shopping experience in the same way you share your status updates, moods and feelings through your favorite social media platforms. We ultimately aim to empower consumers and help them make informed purchased based on the opinions and suggestions of real people they actually trust!