PollCart Thoughts on Social Commerce
PollCart Trademarked Slogan Gains Traction
A long, long time ago, in a cubicle far, far away, the international band of technologists, business experts and people of mystery known as the PollCart team got together. They were considering how the PollCart system connected customers to friends during an online transaction. This was more than a simple survey. This was recreating the experience of shopping with your friends, even if you are actually alone in your room.
In other words, this was Social Commerce.
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A subcommittee of PollCart’s Office of the Deputy Subcommittee of Shopping Arts and Sciences burst into action. Doing what startups do. They trademarked “Social Commerce.” Exhausted, the subcommittee then took a nap.
Months later, the team noticed that the phrase was used in an article on Fortune.com. The article concerned Buzzfeed’s commerce efforts and how:
“BuzzFeed is chasing the holy grail of “social commerce,” an area that has eluded social platforms like Facebook for years and killed many other startups tackling the category along the way. F-commerce, so to speak, failed because people weren’t ready to shop on Facebook. Retailers have found integration with social platforms to be frustrating as well.”
We knew we were onto something. After all, it was on Fortune.com. Buzzfeed is chasing it down as well.
Buzzfeed has created a “Product Lab” to experiment until they find a form of commerce that works.
PollCart’s innovative shopping cart plug-in, perhaps?
“The big prize is, it feels like social commerce is going to be big two years from now, and lets figure out how to be ready.”
We agree. However, we feel that Social Commerce is here now. Even as consumer purchases move from bricks-and-mortar to online, people still interact. Disagree? Check out the amount and scope of product reviews on retailer sites.
PollCart provides customers a way to directly engage their family and friends in the online shopping process. In the way it augments the online shopping process, PollCart provides a communal, interactive experience, much like a shopping trip to the mall.
For retailers, PollCart employs Social Commerce to turn your customers into your marketers. With PollCart, customer acquisition is done by actual customers. That is the power of Social Commerce.