How to Keep People Coming Back to Your Business in a Digital Era

The internet can be something of a double edged sword for businesses. On the one hand, it opens you up to a worldwide audience. On the other hand, it does the exact same thing for your competitors too. Suddenly you may be competing against a whole new slew of businesses in your industry for the attention of consumers. So what’s a business to do to keep people coming back to you instead of running off to someone else?

Connect through Social Media

Businesses can and should connect to consumers through social media. Social media can be a great place to share content and engage in dialogue with consumers. This can generate awareness of your business and interest in what you have to offer. Of course, there are some guidelines for using social media that you should be aware of as a business. If you want to be most effective, make sure you have an understanding of what methods are most effective and what sorts of behaviors you should avoid.


Use Technology to Get Feedback

Customer feedback is an important resource for businesses who want to improve themselves. Thanks to technology, the options for obtaining said feedback are both plentiful and convenient. There are platforms you can ask customers to provide feedback on such as Google, Yelp, and other social media platforms. You can also use methods like email and texting to send out requests for survey feedback. Using texting to gain customer feedback makes it easy for customers to respond quickly. This allows you to make adjustments to complaints in a timely manner, which can have a positive impact on your customer retention rates.


Personalize Your Marketing

Everyone wants to feel valued, including your customers. Making them feel like you care about them and value them is a great way to encourage them to come back to your business. One of the things you can do to make them feel valued is to personalize your marketing to them. Your customers have purchasing patterns that you can utilize to figure out what they are likely to want in the future. Depending on how much of a purchase history you have, you might be able to determine things like when they are likely to want to make a purchase, the dollar value they are likely to spend, and what sorts of things might attract them to make a purchase. If you have that sort of information, it’s much easier to cultivate an offer specifically for that customer.


Convincing your customers to keep coming back to your business instead of going somewhere else takes a lot of work, especially in the digital age. Try connecting through social media, taking advantage of technology to obtain feedback, and personalize your marketing. These methods can help you build relationships with your customers, which can increase the chances that they continue to do business with you.

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