Why Your Dental Practice Should Start Selling Home Care Products Online

Image courtesy of South Temple Dentists

If you’re looking to expand your practice, consider selling dental home care products. There are many types of dental home care products available for your patients — there are probably several that you already encourage them to use. It makes sense to sell them through your practice rather than referring patients elsewhere when they might forget. With that in mind, here are four important benefits of selling dental home care products online.

Increase the Profitability of Your Dental Practice

It’s understandable to want to increase the profits that come from your dental practice. Considering that, you’ll definitely want to sell dental home care products online. Referring patients to another home care provider gives this company all of the profits. Instead of doing this, selling your own dental home care products helps to ensure your office obtain increased revenues.

Grow Trust Between Patients and Dentists

Many dentists know the importance of creating a trustworthy relationship with their patients. With that in mind, it can be hard to obtain this trust while referring patients to other companies. On the other hand, choosing to sell dental home care products increases this trust. Patients will be much more likely to order from a trusted dentist than an unfamiliar company.

Enhanced Patient Understanding

While it might seem wise to refer patients to another home care provider, this could end up damaging patient relationships. For instance, patients might falsely assume you’re trying to get rid of them. In addition, this could alienate patients who are wanting full explanations of dental home care products. However, selling these items online give patients an easy avenue for ordering the products they need.

Drive More Traffic to Your Dental Office’s Website

In the modern age of doing business, you’ll certainly want to have a website. That being said, having a website doesn’t mean much without receiving traffic. With that in mind, you’ll find that selling home care products online can increase the number of website visitors you receive. Having more visitors often helps to increase local search engine rankings.

 

To summarize, there are several benefits of selling home care dental products online. Selling these products works incredibly well for increasing the profitability of your practice. Providing products directly can also help increase the trust factor between a dentist and their patients. While these products might be purchased online, your workers can still ensure that patients easily know how to use these items. Lastly, selling your own dental care products works wonders for increasing your office’s online presence.

Social Commerce Powerful Trends List

PollCart Thoughts on List of Powerful Social Commerce Trends: Article on Social Commerce Trends makes us wonder who has been bugging our meetings.

The PollCart Illuminati was sequestered deep in their underground bunker thinking about developments in Social Commerce (trademark pending by PollCart for your convenience).  They happened upon an article by a renounced B2B Content Marketer who identified the four most powerful social commerce trends.

A hush went over the room while they called in the black ops guys to check for bugs and listening devices.

It was like she was peering into the PollCart model for Social Commerce that drives customers to buy more and return less when they interact with their friends and family over online purchases.  That was a bit windy.  We’ll explain further.

Why Social Commerce is so Important

Shayla Price begins her examination with why Social Commerce is so important.  It is because shopping is an emotional activity.  This is true of the digital world as well as the bricks-and-mortar world.  How people feel about what they buy is an extremely important part of why they buy.

This is why PollCart is so effective for online merchants.  In the offline world, a group of people can see, feel, touch and discuss a product before purchasing.  In the online world, someone can create a wishlist, send a link or discuss an item on Facebook.  However, it is a cumbersome process with little interaction and several steps away from actual commerce.

“As online relationships become more personal and shoppers can connect more directly with brands, there’s a big opportunity for smart branding to play a big part in how customers feel about a brand. Whether purchasing physical or digital products, marketers need to realize that shopping is a highly emotional endeavor.”

An Emotional Connection to the Purchase

PollCart lets a consumer create a poll and puts the buying decision into the hands of friends and family who vote.  There is now an emotional connection to the purchase tied to the social interaction of the poll.  The abandoned shopping cart has itself been abandoned.  Returned products are less likely.

That is the power of Social Commerce.

Ms. Price’s article goes into more detail, and we will touch on additional points in a future blog post.  Stay tuned.  You know you want to.

Trademarked Social Commerce Slogan Gains Traction

PollCart Thoughts on Social Commerce

PollCart Trademarked Slogan Gains Traction

A long, long time ago, in a cubicle far, far away, the international band of technologists, business experts and people of mystery known as the PollCart team got together.  They were considering how the PollCart system connected customers to friends during an online transaction.  This was more than a simple survey.  This was recreating the experience of shopping with your friends, even if you are actually alone in your room.

In other words, this was Social Commerce.

We love to talk about Social Commerce and would love for you to join our email list.

A subcommittee of PollCart’s Office of the Deputy Subcommittee of Shopping Arts and Sciences burst into action.  Doing what startups do.  They trademarked “Social Commerce.”  Exhausted, the subcommittee then took a nap.

Months later, the team noticed that the phrase was used in an article on Fortune.com.  The article concerned Buzzfeed’s commerce efforts and how:

“BuzzFeed is chasing the holy grail of “social commerce,” an area that has eluded social platforms like Facebook for years and killed many other startups tackling the category along the way. F-commerce, so to speak, failed because people weren’t ready to shop on Facebook. Retailers have found integration with social platforms to be frustrating as well.”

We knew we were onto something.  After all, it was on Fortune.com.  Buzzfeed is chasing it down as well.

Buzzfeed has created a “Product Lab” to experiment until they find a form of commerce that works.

PollCart’s innovative shopping cart plug-in, perhaps?

“The big prize is, it feels like social commerce is going to be big two years from now, and lets figure out how to be ready.”

We agree.  However, we feel that Social Commerce is here now.  Even as consumer purchases move from bricks-and-mortar to online, people still interact.  Disagree?  Check out the amount and scope of product reviews on retailer sites.

PollCart provides customers a way to directly engage their family and friends in the online shopping process.  In the way it augments the online shopping process, PollCart provides a communal, interactive experience, much like a shopping trip to the mall.

For retailers, PollCart employs Social Commerce to turn your customers into your marketers.  With PollCart, customer acquisition is done by actual customers.  That is the power of Social Commerce.

PollCart—The Holy Grail of Social Commerce—specializes in customer acquisition and online shopping.
PollCart—The Holy Grail of Social Commerce—specializes in customer acquisition and online shopping.

Buzzfeed, PollCart has your Definition of Social Commerce

Social commerce sites like ours that offer e-commerce and shopify social media integration are paying close attention this Thanksgiving and Christmas to holiday online shopping polls where our culture’s tendency to shop with friends at the mall is slowly evolving into a desire to shop with friends online.

We’re announcing soon that our Shopify social media marketing app, PollCart: Social Commerce—where buyers login and use a friend poll at checkout to ask the question, “Should I buy this?”—will be released from Shopify beta into the mainstream Shopify social media app store where we’ll have link integration with Shopify’s newsletters and spotlights.

As a pioneer social commerce company in a fairly new social commerce industry, we’re seeing the definition of social commerce sites change, but our product, which will soon be making its way via API into private shopping cart suite installs for Drupal and lightspeed among others will become the best way to shop with friends. And you’ll be buying the newest Lego Polly Prissy Pants with friends online.

Shopify users, download our app today, and if you use another platform that could connect to our API, please send me a quick note. Check out this article to review what BuzzFeed is saying about Social Commerce. PollCart won’t increase your sales and referrals, your customers will.