How to Keep People Coming Back to Your Business in a Digital Era

The internet can be something of a double edged sword for businesses. On the one hand, it opens you up to a worldwide audience. On the other hand, it does the exact same thing for your competitors too. Suddenly you may be competing against a whole new slew of businesses in your industry for the attention of consumers. So what’s a business to do to keep people coming back to you instead of running off to someone else?

Connect through Social Media

Businesses can and should connect to consumers through social media. Social media can be a great place to share content and engage in dialogue with consumers. This can generate awareness of your business and interest in what you have to offer. Of course, there are some guidelines for using social media that you should be aware of as a business. If you want to be most effective, make sure you have an understanding of what methods are most effective and what sorts of behaviors you should avoid.


Use Technology to Get Feedback

Customer feedback is an important resource for businesses who want to improve themselves. Thanks to technology, the options for obtaining said feedback are both plentiful and convenient. There are platforms you can ask customers to provide feedback on such as Google, Yelp, and other social media platforms. You can also use methods like email and texting to send out requests for survey feedback. Using texting to gain customer feedback makes it easy for customers to respond quickly. This allows you to make adjustments to complaints in a timely manner, which can have a positive impact on your customer retention rates.


Personalize Your Marketing

Everyone wants to feel valued, including your customers. Making them feel like you care about them and value them is a great way to encourage them to come back to your business. One of the things you can do to make them feel valued is to personalize your marketing to them. Your customers have purchasing patterns that you can utilize to figure out what they are likely to want in the future. Depending on how much of a purchase history you have, you might be able to determine things like when they are likely to want to make a purchase, the dollar value they are likely to spend, and what sorts of things might attract them to make a purchase. If you have that sort of information, it’s much easier to cultivate an offer specifically for that customer.


Convincing your customers to keep coming back to your business instead of going somewhere else takes a lot of work, especially in the digital age. Try connecting through social media, taking advantage of technology to obtain feedback, and personalize your marketing. These methods can help you build relationships with your customers, which can increase the chances that they continue to do business with you.

PollCart is a great digital tool that can help your business to function better online. Watch these videos to learn more!

How to Convince Customers to Pay More for Your Products

Believe it or not, customers are pretty good at correctly guessing the actual price of a commodity. That being said, what customers pay largely depends on how you convince them. Many profitable companies utilize this gap to create a foundation for profit. After all, commodity pricing is the major equation for any industry to succeed.

Being able to raise your commodity price and convincing your customers to pay for it without losing them to the competitor is an indication you have better price communication. What happens when customers start balking on your product pricing? Putting all fears and doubts aside, know that there are ways to convince your customers to pay more for your products.

Emphasize Quality

A fundamental aspect of successful price increase starts long before the dreaded conversation with your customers. Make every communication you have with prospective customers emphasize the quality of the product you are offering as well as how the customer will directly benefit from the product. During price communication, avoid mentioning the price of materials. Instead, emphasize product features and how product offering has evolved to help them further. Premium pricing can actually have advantages for your sales. When you invest in quality products, your customers will be more than ready to pay that premium price you set.

Emphasize Value

Every aspect of conversation with your customers should stress on the value of your products. Customers tend to side where they can see visible results. If you increase the number of available products to exceed that of your competitors, customers are more likely to buy yours over others. Even though all value is subjective, try to persuade your customers by showing them how they will get more quantity if they agree to pay high.

Give Installment Plans

An installment plan is a valid payment option that many customers prefer when available. They find it appealing to acquire the desired product at a small price with the flexibility of completing the payment. You can use the installment plan to make your products appear even more affordable.

For many customers, paying installments of a particular amount of money in a specified duration is more agreeable than paying the full amount upfront. So, if you can, offer the installment option.

By taking into consideration the need to emphasize quality and value, and opening up your mind to the possibility of installment plans, you can feel confident in setting a price that you feel is worth your products and that your customers will pay for without hesitation.

Here’s another article you might like: 4 Best Ways to Boost Ecommerce Sales Fast

5 Tips for Improving Your Business’s Online Reputation

Protecting and improving the online reputation of your business is vital to your success. Buyers are deterred by negative reviews from past customers, and there is no way to truly measure the number of sales lost due to a negative review. Fortunately, there are a number of tips that will help build and protect your online reputation. 

Create and Maintain Social Media Accounts

A coordinated social media strategy is an important piece to the puzzle in regard to managing the online reputation of your company. According to Capterra, the first step in the process is to start with the social media platform that is best suited to your particular business. Once you have gained traction on this platform, you can expand to others. 

Once your platform is chosen, you will be able to engage in conversation and build a relationship with your target audience. The best way to take advantage of this opportunity is to engage the audience with interesting and useful content. You should not constantly blast your audience with promotional messages. 

Respond to Reviews

You will need to use a bit of strategy to effectively respond to reviews that you receive on Google and social media. Positive reviews should be acknowledged promptly, and a sincere thank you should be delivered. If you are familiar with the transaction, mention a detail that will be remembered by the customer. The personal touch will be appreciated. 

As Podium explains, customer reviews allow businesses to both get a feel for how their customers think they’re performing and ideas for how to improve. Resist the urge to become reactionary if a bad review of your company’s product or services is received. Be honest with disgruntled customers and offer to do what is needed to reconcile the bad experience for them. 

Include Employees

It is not uncommon for customers to google salespeople. When salesmen and saleswomen working for your company are mentioned in reviews, it increases their value to future customers. Data from ReferralRock shows that when your employees are considered more trustworthy by customers, this sentiment carries over to your company. 

When the name of an employee is mentioned in a review, it is a great opportunity to get that employee engaged in the process. Encourage your employee to respond personally to the customer who appreciated the efforts enough to leave a positive review. 

Treat Online Reviews Like an Asset

It is a valuable advantage to you when happy customers leave reviews about their experiences with your company. These reviews improve your ranking in search engines and elevate your company to authority status when potential customers perform local searches. 

Positive online reviews and word-of-mouth promotion are powerful revenue generators that have earned a place on your company balance sheet. The time and effort it takes to build and maintain your online reputation make online reviews a valuable commodity. You should remember this fact if you ever look to sell your company. 

Be Consistent

One important point brought up by i5 Web Design is that building your online relationship is similar to other aspects of building human relationships in that consistency and delivering on promises are essential. If you have offered discounts to customers to make up for a bad experience or if you have promised to address an issue that was not to a customer’s satisfaction, you should make sure you not only follow up on the promises but that you also make necessary changes so that the original problem will not happen again. 

Remember that the interaction you have with a customer online is viewable by all potential customers. It is a simple process for others to follow the story as it develops. 

Online reputation management is becoming more and more important in today’s high-tech world. In moments, consumers can perform all the research needed about any company to decide whether or not they will choose to do business with the company. You should be proactive in your goals to present your company in as positive a manner online as possible.
Want to learn more about your target audience and your customers? PollCart allows online shoppers to poll family and friends about purchases processed after approval. Try PollCart today!

How to Make a Business Network That Will Increase Sales

In order to run a profitable business, you definitely need to have a strong marketing strategy. Is networking part of yours? There are many strategies to employ, some of which are effective and some that are not so great. If you tend to approach marketing with hesitation, there are luckily some techniques you can utilize that will make your networking much easier and help you to increase sales.

Start Early

Although it can be difficult to determine what type of business you might want to have several years down the road, you should start building your network early. Even if these individuals are not largely related to your chosen industry, they still might know someone you could use as a referral. Ideally, you have your network and connections started before you even start your business, according to Daymond John. This will help ensure business success. Don’t rule out building a network on social media either. This digital word of mouth could definitely pay off for you in the future.  

Connect Often

Creating and maintaining relationships is a great way to ensure continued sales, and it is even one of the main concepts taught in business school. Basically, as long as you do not overdo it, contacting former clients and potential customers can lead to higher financial returns. Moreover, according to Talent Culture, working on your “Return on Relationships” can also often lead to increased sales because a satisfied customer will often tell others about his or her remarkable experience with your business.

Are you wondering how you can connect with people? There are actually many ways to do it. Newsletters, emails, mailings, cards sent on special occasions, and even texts can all be ways to stay in touch. Doing these things will put your name in front of customers again, and they may consider a repeat purchase for your goods or services.

Keep Your Blog Updated

There are many situations in which new customers have become regular clients just from looking at a company’s blog, according to Lyfe Marketing. Be sure to keep your blog updated with new content published regularly. Maintaining a personal company blog is also a great way to disseminate your business philosophy.

There are definitely many out-of-the-box ways for you to network your business. Follow the strategies outlined above and seek out more experienced business leaders who can give you invaluable advice and insight, and your sales are sure to increase.

Building your business network will help you to increase sales, but PollCart can help you with that too. Check out how PollCart can help!

Brand, Product Sales, and You

Building a successful business does not happen overnight. Great products and marketing strategies are not the most important aspect of building a business, even if there is a serious need for what your company provides. Without proper branding, you run the risk of getting lost in the competition without the ability to make your business stand out from the crowd. Your brand needs to work for you as much as your advertising and marketing does in order to effectively reach your intended audience while motivating customers to make a purchase. Understanding the importance of good branding is key to truly making a mark in any industry, especially when building your business online.

What is Branding?

Branding is a way to represent your business through the use of a logo, color scheme, and overall visual aesthetic. Think of some top brands, such as Nike, Facebook, McDonald’s, and Starbucks. According to Seabrook, brand is the single most important element to a business or organisation. It is easy to immediately recall the logo and colors of companies that have proper branding. With the right branding, you can gain trust and loyalty from those who are interested in learning more about your business.

Risks of Not Branding Your Business Properly

According to Entrepreneur, one of the biggest mistakes your company can commit is not understanding the power of branding. Without proper branding, you run the risk of losing the interest of potential customers, leading to fewer sales and less generated revenue. When your business is not properly branded, it becomes increasingly difficult to garner followers, attention, and motivated shoppers. Before revamping your company’s branding, consider the following:

  • Do you have a set logo that represents your business and the products or services you provide? Does your logo convey the message you want to send to prospective customers?
  • Do you have colors that are utilized consistently on your official website, within your logo, and on your social media pages? Is your logo too busy or too dull? Spend time comparing competitive businesses for inspiration and ideas during a brand revamp.
  • Who do you want to reach? What interests do your users have? What styles of graphics and photography translate best with your followers and shoppers? What successful companies and brands does your audience follow and invest in?
  • Is your company name easy to spell and remember? Does your logo require text, or is it possible to share your message using iconography and simplistic imagery?
  • Are you using high-quality graphics and photography in your branding? Are your images outdated or not relevant to your user base?

How to Develop Better Branding

Developing proper branding for a business requires a bit of research and testing. Gather inspiration by comparing competitive logos to determine which type of visuals work best for your audience and the demographics you are targeting. According to Oberlo, you should strive to be positive in your branding messages. Your business needs to use great photos, if you decide to go with that kind of visual. Use websites such as Pinterest and other online communities and technologies focused on marketing and design to learn new methods and techniques of creating visually appealing graphics and imagery to catch the eye of your followers and customers.

Ensure all of your social media pages use the same page name along with your website’s official URL. Use the same logo and color scheme on each of your social platforms along with your website’s layout and design. Avoid choosing usernames and page names that are difficult to remember or not relevant to your company’s name as this appears unprofessional and often leads to an inability to generate sales or gain the trust of users online.

Get Some Thoughts From Others

Ask for input from your followers and those who currently subscribe to your email newsletter, especially when you are just starting out with a new business. Gathering consumer input is extremely valuable and creates a sense of community with those who have a vested interest in seeing your business and brand grow. You can also ask any mentors you might have in the industry, as well, according to Under30CEO. They might have insights that you or your consumers might have never thought about.

Use AB testing with third-party ad hosts, such as Facebook ads, to see what works best for your business. Share different types of imagery, such as traditional photographs, illustrations, and graphics with varying aesthetics. Focus on reviewing and monitoring analytic reports that are available with each individual AB testing campaign you launch to discover what your users respond to most. Once you have an idea of the visual style your prospective customers prefer, it is much easier to solidify the brand tactics that guarantee success for your business.


Without proper branding, it is challenging to set your business apart from others, especially your greatest competition. Knowing how to effectively brand your business is key to generating sales while gaining followers who are genuinely interested in your products and services. Using the right methods and techniques (like polling your customers), you can create a brand for your business that your customers will find appealing, interesting, and unforgettable.

Why Your Dental Practice Should Start Selling Home Care Products Online

Image courtesy of South Temple Dentists

If you’re looking to expand your practice, consider selling dental home care products. There are many types of dental home care products available for your patients — there are probably several that you already encourage them to use. It makes sense to sell them through your practice rather than referring patients elsewhere when they might forget. With that in mind, here are four important benefits of selling dental home care products online.

Increase the Profitability of Your Dental Practice

It’s understandable to want to increase the profits that come from your dental practice. Considering that, you’ll definitely want to sell dental home care products online. Referring patients to another home care provider gives this company all of the profits. Instead of doing this, selling your own dental home care products helps to ensure your office obtain increased revenues.

Grow Trust Between Patients and Dentists

Many dentists know the importance of creating a trustworthy relationship with their patients. With that in mind, it can be hard to obtain this trust while referring patients to other companies. On the other hand, choosing to sell dental home care products increases this trust. Patients will be much more likely to order from a trusted dentist than an unfamiliar company.

Enhanced Patient Understanding

While it might seem wise to refer patients to another home care provider, this could end up damaging patient relationships. For instance, patients might falsely assume you’re trying to get rid of them. In addition, this could alienate patients who are wanting full explanations of dental home care products. However, selling these items online give patients an easy avenue for ordering the products they need.

Drive More Traffic to Your Dental Office’s Website

In the modern age of doing business, you’ll certainly want to have a website. That being said, having a website doesn’t mean much without receiving traffic. With that in mind, you’ll find that selling home care products online can increase the number of website visitors you receive. Having more visitors often helps to increase local search engine rankings.


To summarize, there are several benefits of selling home care dental products online. Selling these products works incredibly well for increasing the profitability of your practice. Providing products directly can also help increase the trust factor between a dentist and their patients. While these products might be purchased online, your workers can still ensure that patients easily know how to use these items. Lastly, selling your own dental care products works wonders for increasing your office’s online presence.

How To Address Negative Product Reviews

As a business, your reputation weighs heavily upon the reviews that you get. The way that customers share their experiences with your products and services can shape your future sales and memberships. Your goal should be to gain positive reviews always and turn the negative ones around as soon as you realize you have them. You don’t want to have a bare review history because that’s as bad as a negative one. Here’s some information about the fact that having no reviews is as bad as having negative reviews and how to solicit legitimate reviews without paying for them.

Why Reviews Are So Important

The reason that reviews are so direly important is the word of mouth factor. You see, people usually read consumer reviews before they make a buying decision, and they usually share that decision with their loved ones, family, and friends. That means that a prospect has the potential to share a positive or negative word that can hugely affect your productivity. For that reason, you have to stay on top of your reputation and take steps to correct it if something tarnishes it.

Tips for Handling Bad Reviews

There are three steps to handling a bad review, and there are two rules. Rule number one is never to ignore a bad review. Rule number two is never to react negatively to a negative review. Prospects don’t just pay attention to the negative review itself. They pay attention to how you handle the negative review, too. There is a way that you can bounce back from even the worst of reviews and come out of the challenging situation looking like a complete and total hero. Here’s how:

Apologize Immediately

The first thing you need to do is to apologize for the customer’s poor experience no matter what the complaint is. This is something that you must do. It doesn’t matter whether the patron is right or wrong. Just apologize for it. That shows that you are empathetic, compassionate and understanding.

Tell the Customer You Appreciate Him or Her

Let the client know that you appreciate his or her business. Consumers like to see a business that acknowledges their customers. Therefore, you must thank the customer for choosing to deal with your company.

Ask How You Can Resolve the Matter

Finally, ask how you can resolve the problem that the customer had or has. Nine times out of 10, you will be able to turn things around. Even if you can’t, prospects will still see that you tried to resolve the matter. That means a lot.

How to Get Free Positive Reviews

You can get your clients to leave you positive reviews by just asking them when you know they’ve had a great experience. You could also use incentives such as discounts on products and services. Some customers enjoy leaving reviews and don’t need an incentive to do it. People tend to trust reviews that come from a third-party more than reviews provided by the company. In this review for ASEA, the reviewer makes it clear that they are not affiliated with the company. This lends greater credibility to the review itself. 

Don’t Buy Reviews!

Buying any reviews at all, whether it’s on Google or Yahoo or anywhere else, is a bad idea. It’s a strategy that will break the trust of customers and get you painfully punished by search engines. According to Podium, “While there are ways to get disingenuous and non-organic reviews, based off of google guidelines to remove inappropriate reviews, the practice is not appreciated by Google (or really any review site). Using fake reviews can result in getting your business blacklisted or worse, as some review sites are cracking down and taking legal action against egregious offenders.”

Make a habit out of asking each one of your customers to leave a review for you. Pretty soon, you’ll get enough of them accumulated to make a difference. If you consistently check your reviews and address the negative ones positively, you’ll build a wonderful company image that customers will value and trust.

Improving the Shopify Sales Cycle, Cart Abandonment, and Grassroots Referrals

The Shopping Cycle of Cycle Shopping: Boost Sales and Increase Referrals in your Shopify E-Commerce Online Store? Improving Cart Abandonment Rate and Shortening the Sales Cycle from Window Shopping to Viral Customer Grass Roots Marketing

How do Shopify owners boost sales and increase referrals in a Shopify e-commerce online store? Here are some PollCart thoughts on improving cart abandonment rate and shortening the sales cycle from window shopping to viral customer grassroots online marketing.

Boost Sales. Give your customers the ability to ask their friends and family AFTER they check out. At PollCart Social Commerce, our bottom-line commitment is to INCREASE SALES. Sales from keeping your customers out of the e-commerce black hole, sales from referrals with a new interest in your site or sales from customers who enjoy the novelty to social commerce, we’re not picky, so join our email list to participate in the conversation.

Increase Referrals. Your customers may not want to “market” to their friends and family, but they’re glad to involve their opinions in their consumer journey.

Cart Abandonment. Potential buyers need feedback from family members about the budget, product reviews from experts, and general opinions from friends. These are three great reasons to leave your site, even with good intentions, and possibly never return.

Shortening the Sales Cycle. Everything from Initial Contact to Closing and Referral can potentially happen in one visit. Listrak averages the current abandonment rate at 77% and no one knows for sure how many of those customers will return.

Avoid the E-Commerce Black Hole. The E-Commerce Black Hole is where a customer that leaves your site goes for an hour, a week, a month or a year before they may or may not return to buy.

Viral Customer Grass Roots Marketing. PollCart uses texts and emails from your customers to their friends and family to spark interest in your product. Potential buyers can block ads and ignore spam marketing, but welcome the opportunity to participate in a friend or loved one’s online purchase.

Install PollCart for Shopify. If you own a Shopify store, the PollCart Social Commerce gives you the ability to make these improvements to your store by adding our patented “Ask Some Friends” button to checkout.

Install PollCart Social Commerce for Shopify or join PollCart’s email list today.

Buzzfeed, PollCart has your Definition of Social Commerce

Social commerce sites like ours that offer e-commerce and shopify social media integration are paying close attention this Thanksgiving and Christmas to holiday online shopping polls where our culture’s tendency to shop with friends at the mall is slowly evolving into a desire to shop with friends online.

We’re announcing soon that our Shopify social media marketing app, PollCart: Social Commerce—where buyers login and use a friend poll at checkout to ask the question, “Should I buy this?”—will be released from Shopify beta into the mainstream Shopify social media app store where we’ll have link integration with Shopify’s newsletters and spotlights.

As a pioneer social commerce company in a fairly new social commerce industry, we’re seeing the definition of social commerce sites change, but our product, which will soon be making its way via API into private shopping cart suite installs for Drupal and lightspeed among others will become the best way to shop with friends. And you’ll be buying the newest Lego Polly Prissy Pants with friends online.

Shopify users, download our app today, and if you use another platform that could connect to our API, please send me a quick note. Check out this article to review what BuzzFeed is saying about Social Commerce. PollCart won’t increase your sales and referrals, your customers will.

Dad says, “Please Mr. PollCart and Thank You!”

“What is PollCart?” you might ask. The best way I know to describe it to you is by writing an imaginary letter from the perspective of a fictitious business owner. (I hope that soon there will be dozens of real letters flowing in.) So please read on, keeping in mind that this is my imagination speaking:

As an online retailer I was continually frustrated by the repeated reality that 3 out of 4 shoppers would take one or more of our products to the Shopping Cart, but never close the deal. I often thought, there’s got to be a way, with the technology available in our day, to give consumers the confidence they need to do the deal. There must be a way to bring in the support or encouragement the shopper needs to go ahead and press the “submit purchase” button.

Thankfully the imaginative people at PollCart have put their skills, wisdom, and understanding of human nature together to give us a chance to greatly improve the ability to make the sell, providing our potential customers with the products we’ve designed and offered to make their lives better.

Here’s how it works. (My own non-technical explanation.) The visitor to our website puts together her/his team of confidants, whom she/he trusts to give good advice on purchases she/he is considering.

Just names and email addresses. Then the shopping experience moves ahead. At check out the purchase is entered because the customer has the full assurance that, according to the parameters he or she has programmed in, their card will not be charged until the safety net of their PollCart team has performed its function. Then, boom. Our products are on the way to another customer!

I’ve considered several “fringe benefits” of PollCart, besides the major reduction in the shopping cart abandonment:

  • Fewer returns because of buyer remorse
  • New prospects for our products. (Those who are in the shopper’s PollCart community may very likely become interested in our products for their own needs.)
  • Huge bottom line upside. The tiny percentage PollCart charges for their services (and that’s only on completed purchases,) is so far outweighed by the increased sales, that it is actually one of those rare welcomed expenses.
  • We don’t have to hire staff or tie up staff to figure all the technology and details out, PollCart takes care of it turn-key. It just works.
  • The feedback we’re getting is indicating that the PollCart experience makes shopping on our site fun! Now that’s way cool!

Okay, so what’s not to like about that? In the grand scheme of things, we’re a smaller retailer, but it looks like the returns will increase exponentially the larger the sales volume. I said, “Please, Mr. PollCart,” and now I just want to say, “thank you!” This thing is going to change online retailing for good, and I’m glad our company had the opportunity to get in on the ground floor.

Thanks for working with me on the fictional story deal, but I hope it’s given you the vision of PollCart and that you see unlimited potential in this technology. The potential is here for improving retailer’s bottom line and turning online shopping into a personal connection experience. That’s your basic win – win!

By Chuck Williams

Chuck is a retired pastor, published author, and the father or PollCart founder and CEO, Rich Williams.